BMW Malaysia appointed Regas Premium Sabah as the official dealership of BMW, MINI, and BMW Motorrad brands in Kota Kinabalu, Sabah. Regas Premium Sabah would be taking over from the former dealership, FM Autohaus and will be operating from the existing 53,500 sq ft facility.
The Managing Director and CEO of BMW Group Malaysia, Mr. Harald Hoelzl said, “East Malaysia has long been a contributing market to our growth here and we are excited to have Regas Premium Sabah on board as our new dealer in Kota Kinabalu to continue growing our presence in the State of Sabah.”
According to Mr. Hoelzl, Sabah currently contributes more than 500 vehicles to the premium segment annually and has the potential to double over the next five years. He added that BMW Group Malaysia experienced an 18% growth in their deliveries compared to 2016.
“It has always been an ambition of ours to venture in the premium automotive industry in Sabah, and representing the brands of the BMW Group is definitely a dream start. With the great ambition and challenge ahead, we look to continue serving existing and new customers with BMW Group Malaysia to further reinforce the growth and presence of the brands in the state,” said Matthew Tan, Dealer Principal of Regas Premium Sabah.
Regas Premium Sabah is a joint venture between TM Vision Auto Services and Regas Premium Auto Sdn Bhd. Regas Premium Auto was appointed as the authorised service dealership for BMW i in 2016 in the state and established the first-ever BMW i public charging facilities in East Malaysia at CityOne Megamall Kuching last year.