Petaling Jaya, 24 August 2018 – Honda Malaysia is set to continue exciting the market through its Joy of Buying campaign, which is being organised in conjunction with Malaysia’s Independence Day and Honda’s 70th Anniversary celebration. This campaign will be running from 1 September 2018 until 31 October 2018.
This campaign is open to all customers who place a booking for new Honda cars (any model) between 1 August 2018 and 31 October 2018 and have it registered (for the same model) between 1 September 2018 and 31 October 2018*. In order to participate in this campaign, all customers have to do is to answer how the slogan “The Power of Dreams” has changed their way of life, in not more than 50 words. Customers can either write in Bahasa Malaysia or English and submissions can be made on the Honda Malaysia official website, www.honda.com.my.
For seven weeks, one lucky winner per week with the most creative answers will each drive home the grand prize of a City, the best-selling Non-National sedan in its segment. 17 others will stand a chance to win a Sony Blu-ray Home Cinema System each as second prize and a total of 277 winners will win Honda Malaysia official merchandise as third prize. Honda Malaysia will be giving away the prizes on a weekly basis, starting the third week of September 2018.
The Joy of Buying campaign is also one of the ways Honda Malaysia is rewarding its customers who purchased Honda models and as a thank you gesture for supporting the Honda brand. This support has been reflected in the company’s sales performance, which Honda Malaysia recently recorded the highest number of registrations in its history with 12,808 cars registered in July 2018. The City, Civic, and Jazz were the best-selling models in that month at 36%, 19%, and 16% respectively. To date, Honda Malaysia’s CKD models which consist of the City, Jazz, HR-V, BR-V, CR-V, Accord and Civic are leaders in their respective segments.
Honda Malaysia is slated to introduce another popular model to Malaysians soon – the New HR-V. This model has been receiving great feedback from customers and media at the ongoing preview events.
For further information on the Joy of Buying campaign, Honda models, and its after-sales service, please call the Honda Toll-Free number of 1-800-88-2020 or log on to www.honda.com.my.