Isuzu Malaysia Sdn. Bhd. (IMSB) has appointed Atsunori Murata as its new Chief Operating Officer (COO). He will be overseeing all operational aspects under the Commercial Vehicle Division.

“I am thrilled to join Isuzu Motors Malaysia and look forward to taking on this new challenge. I have been privileged to coordinate and manage automotive business units on a global scale, and I will do my very best to bring Isuzu Malaysia to the next level in the local automotive industry,” says Murata.

Murata has been with Isuzu Motors Limited since 1998. He brings with him 20 years of experience in international sales and business management, having had the opportunity to serve various markets such as Europe, China, Hong Kong, Singapore, Australia, and New Zealand.

Murata has vast expertise in coordinating business, sales and aftersales planning, corporate finance management and manufacturing coordination for commercial vehicles during his secondment to Isuzu Trucks South Africa in 2010, and Isuzu Motors Sub Saharan Africa in 2015.

Upon returning to serve Isuzu Motors Japan, he was tasked as Chief Coordinator for the Tokyo Motor Show 2017, aside from coordinating other automotive events that required his expertise and knowledge.

In addition to Murata, new faces who recently joined Isuzu Malaysia under the After Sales Division (ASD) include Ryo Kakogawa as Chief Operating Officer (COO), Katsushi Shimauchi as Senior Advisor for Service Marketing, and Yuji Shinya as Advisor for Parts Operation.