BATU PAHAT – Volvo Car Malaysia today launched Volvo Batu Pahat together with its newest dealer, AJ Premium Motors Sdn Bhd. The full-fledged 3S centre (Sales, Service and Spare Parts) will give customers in the Southern Region more options and greater access to the Volvo brand.

Lennart Stegland, Managing Director of Volvo Car Malaysia said, “There is growing interest for our models in Malaysia and we are actively setting-up dealerships in strategic areas around Malaysia to better service this need”.

Stegland adds that the sales and aftersales transformation programme are not just about expanding Volvo’s dealership network but also to improve the competency level of its current dealerships to better service its growing customer base.

“It is an absolute requirement for all new dealerships to adhere to the Volvo Retail Experience (VRE) standards, consistent with our dealership standards in Europe – it is not just an aesthetical guideline but also dictates the level of service rendered in our dealerships,” said Stegland.

Volvo Batu Pahat is no exception – with a showroom built in adherence to VRE and fully-equipped service centre, it will surely bring great value to Volvo owners and fans in that region.

“Our presence in Batu Pahat makes it more convenient for owners from the surrounding areas of Muar, Kluang, and Segamat to service their cars or for prospective customers to view new Volvo models,” said Jacky Ong, Managing Director of AJ Premium Motors Sdn Bhd.

True to VRE, the 3S centre will feature a Scandinavian-inspired ‘living room’ where customers can relax
in the cosy ambiance filled with warm lighting and clean air while being attended by a sales representative or while waiting for the vehicles to be serviced. The Volvo Showroom in Batu Pahat opens from 9:00 am till 6:00 pm on Monday to Saturday and from 11:00 am to 5:00 pm on Sundays and Public Holidays.

Since Volvo Car Malaysia had started its sales and aftersales transformation programme, Volvo’s network has grown from four to now nine dealerships, including Volvo Batu Pahat, with more dealerships slated within this year.

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