Who and what is Borgward? This is long lost German car brand from the city of Bremen which has recently revived by a state-owned Chinese bus manufacturer. Borgward was made bankrupt in 1961 and then its founder Carl Borgward had a grandson who sold the name and the rights in 2008 to to China’s BAIC Automotive group.
In January 2017 Borgward sold its first product a SUV and it has surprised many including its own management by receiving more than 30,000 orders for its first model over the early eight months in business. Part of its sales success has been in keeping to its German heritage in all communication while saying as little as possible about its Chinese financial backers.
Now Borgward is about to open for business in Malaysia with their flagship showroom in Glenmarie. Located at the previous JEEP headquarters, next to the Peugeot headquarters in Glenmarie Shah Alam. Borgward in Malaysia seems confident in taking on the lucrative compact SUV segment with this stylish SUV pictured here and we will agree.
More information will be shared in due time. For now, here are some initial information to tickle your interest.
Borgward Group AG is continuing to pursue its growth strategy with the sales launch of the Borgward BX5. Featuring a length of 4.48 meters and a wheelbase of 2.68 meters, the new vehicle will go on sale in today’s fastest growing SUV segment. The Borgward BX5, which comes with a fully variable torque-on-demand all-wheel drive as an option, combines the virtues of classic SUVs (e.g. great versatility and superior comfort) with an unparalleled amount of space for a vehicle of this class as well as with the brand’s typically comprehensive range of online infotainment.
Its CEO is confident that the new Borgward BX5 will provide crucial momentum to the growth of our brand. Our customers will be thrilled by the vehicle’s impressive level of quality, outstanding appointments, and comprehensive range of services and warranties as well as by its attractive pricing.
The BX5 features the company’s distinctive design DNA, including the OCTAGON radiator grille bearing the legendary diamond-shape brand logo, the typical wing lines along the sides, and the conspicuous Borgward lettering at the rear. This design philosophy is seamlessly reiterated by the wing line elements in the interior, which is dominated by high-quality materials. This impression is further enhanced by the outstanding craftsmanship and the ergonomic design of all the controls. Thanks to its B-Link Smart Connectivity System, the BX5 also adheres to the BORGWARD brand philosophy with respect to networking. The connectivity system is intuitively operable and thoroughly networked as a result of its Internet access. It also offers a comprehensive range of online services and comes with a centrally located 8-inch touchscreen.
Customers can choose between six different equipment lines and configure the BX5 according to their individual needs. In addition to the basic versions Manual Modern Style and Modern Style, which already feature an extensive range of equipment, the higher quality equipment lines Fashion Style, Energetic Style, Smart Style, and Premium Style include details such as a full leather interior, a large glass roof and keyless access, which are found in higher-level vehicle classes.
The all-round intelligent occupant-safety concept PROTECT guarantees exceptional safety for driver and passengers in the Borgward BX5. Here, groundbreaking dynamic handling and driver assistance systems help to prevent collisions. If, however, the worst comes to the worst, passive restraint systems and a very strong passenger compartment with precisely defined deformation zones provide reliable protection and can significantly moderate the consequences of an accident for vehicle occupants. As such, the BX5 fulfils the essential conditions for passing all international crash tests.