We just got word of the face-lifted Proton Iriz pricing, targeted at the buyers looking for a compact hatch with some tasty technological features, its pricing starts at a Perodua Axia competing RM43k and moves up to a Perodua Myvi competing RM53k.
Malaysians now in the lower income segment have more choice and Proton wants a bigger slice of this segment.
Hi! PROTON Included
Armed with an exterior restyle as well as an intelligent head unit similar to the one that debuted on the Proton X70, PROTON’s B-segment hatchback is the first Proton model in the current range to be updated following the announcement of the collaboration with Geely. The official launch of the Iriz is currently planned for March 2019.
Intelligent design that excites
The new lines of the Iriz were penned by a team led by the head of PROTON Design, Azlan Othman, who leveraged on the expertise of other design centres within the Geely group of companies to create a cohesively styled and attractive new look.
During his presentation to the media, Azlan explained the Iriz was penned to portray intelligence with a sporty look, hence the model slogan of Intelligence That Excites. He also mentioned the use of styling elements to create a visual link with other Proton models.
Starting from the front, there are new slim headlights integrated with a prominent grille garnish.
The shape of the chrome bar is inspired by the “Ethereal Bow” design while the radiator grille features the “Infinite Weave” pattern, topped by a trademark Proton logo. There is also a bold new front bumper that features a new lower radiator grille as well as sleek LED daytime running lamps (DRL) that add a sophisticated touch to the overall design.
At the rear, the PROTON name is now spelled out on the tailgate garnish in place of the logo previously used. Visually, it now looks wider, an impression reinforced by the new rear bumper with vertical garnish inserts and a new bumper stripe. Finishing touches consist of an Iriz nameplate in a distinctive new typeface, a shark fin antenna and new rotor blade design alloy wheels.
Intelligent head unit that connects to the world
The 2019 Iriz is the first B-segment hatchback in Malaysia to feature an intelligent head unit that uses an embedded eSIM card and offers apps for music streaming, navigation and voice recognition. Access to the apps and other functions is via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Similar to the system used on the Proton X70, the Iriz also has Wi-Fi connectivity so it can be used as a mobile hotspot or connect to Wi-Fi services that are within range. Full mirroring capabilities with Android smart phones is also offered.