BANDAR SUNWAY, 11 July 2019 – Shell Malaysia is back with its Ferrari car collectible campaign, featuring a selection of eight Ferrari scale models, available exclusively at Shell stations nationwide.
The collection will feature eight different models, known for their signature personalities, with each representing a distinctive decade in Ferrari’s history. Available from 1 July until 8 September 2019, customers can get their hands on these scale replicas of the Italian cars for only RM15.90 each and grow their Shell Ferrari collection, with a minimum fuel purchase of RM30 on a single receipt, at any Shell station.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “Our customers have always been the heart of our business and we are always looking for ways to make their life’s journeys better. Unveiling this limited-edition Ferrari car collectibles with eight models, is our way of recognising our customers’ passion for collect and play. As they fuel up at Shell, we want them to leave our stations a little happier, by giving them the opportunity to create more memories with family and friends.”
Marking the arrival of Shell’s car collection campaign, the Ferrari 488 Spider and the Ferrari Daytona (the Ferrari 365 GTB/4) models were released on 1 July 2019, in the first week of the campaign. With two models being subsequently released every fortnight, customers can look forward to adding the1957 Ferrari Testa Rossa, Ferrari 430 Scuderia, Ferrari 250 GTO, Ferrari 288 GTO, Ferrari F50, and of course, the Ferrari SF71H, Ferrari’s infamous Formula One car, to their collection.
“This exclusive Ferrari collection not only marks the return our collectible campaign, but it also celebrates the long-standing technical partnership Shell has with Scuderia Ferrari and our shared commitment and passion for performance. We are proud to say that the Shell V-Power race fuel used by Scuderia Ferrari contains 99% of the same type of compounds as Shell V-Power road fuels available to customers worldwide. With our proprietary DYNAFLEX technology, Shell’s high-quality fuels can help restore engine performance, for a more powerful and efficient drive,” added Shairan.
To complete the collection, Shell Malaysia also revealed the limited-edition hauler truck, painted in the signature Ferrari red. The truck is uniquely designed to display the Ferrari car collectibles. Customers can either get it complimentary when they purchase the Shell Helix Ultra 4L or purchase it at RM99.90.
To commemorate the launch of the collection, a combination of roadshows and pop-ups will be running at major malls across the country for 10 weeks. Customers who visit these roadshows will be treated to the ‘Shell ShowVroom’, a gallery dedicated to the eight models in this campaign, which showcases dioramas detailing their respective history and distinctive backgrounds, as well as information on the much-celebrated partnership between Shell and Ferrari.
Collect all eight models in the Shell Ferrari collection by visiting your nearest Shell station and spending at least RM30 worth of any Shell fuels to purchase the collectibles, while stocks last. Customers will also receive a RM5 rebate when they spend a minimum of RM50 with the Touch N Go e-wallet, while a 5% cash back is available with a minimum of 3x accumulative spending worth RM150 via Maybank Debit Card.