“This Perodua Zero Accident Campaign is our first nationwide initiative among our staff, involving our manufacturing, sales and after-sales network, to set an example by being good drivers,” said Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh during the launch of Perodua’s Zero Accident Campaign for employees.

The latest campaign is the next phase of the company’s Road Safety Campaign launched in October 2017 to help reduce accidents on the road. Under the Zero Accident Campaign, Perodua is aiming for zero road accidents involving its staff travelling to and from their respective workplaces as well as zero industrial accidents while performing their respective duties by the year 2021.

The Perodua Zero Accident Campaign is supported by the Department of Occupational Safety and Health (DOSH) and PERKESO (the Social Security Organisation or SOCSO) Both organisations are under the Ministry of Human Resources.

“While reduction and even elimination of industry-related accidents have always been the core focus of our Occupational, Health, and Safety rules, we are now expanding that focus to include travel outside our premises. We believe the cultivation of good driving habits begins at home and we want to inculcate as much education on safe and responsible driving into our staff so that they would be a good example to all,” Datuk (Dr) Aminar said.

The Perodua Road Safety Campaign aims to reduce road accidents by educating drivers of the need to understand and obey basic road rules and courtesies such as the importance of wearing seatbelts, why child carseats are essential, the significance of using directional indicators and why mobile devices are a driver’s worst enemy.

The campaign is being launched in stages from today until the end of the year. Datuk (Dr) Aminar said that Perodua hopes to take learning points from this campaign and integrate it into the larger 5-year Perodua Road Safety Campaign.